Recognise the enquiries that matter
Tell the difference between a valid customer, someone ready to buy, and a confirmed purchase. Use the stage that matches what actually happened.
Customer Signal CAPI
Tell Meta which enquiries are important.So it can find similar people — automatically!
Show Meta what happens after the first message. Send signals when an enquiry becomes a serious lead or a purchase, using your rules. Give your campaigns more useful information to learn from.
For businesses and marketers running WhatsApp, Instagram, or Messenger ads.
The useful details
Help Meta learn what a good enquiry looks like.
Send signals automatically
Set a workflow to send an eligible signal when your chosen conditions are met. You can also send a signal from a conversation when needed.
Tell normal and high-value purchases apart
Set purchase values that reflect your offer, so a higher-value customer can be reported with the appropriate value.
Know whether your signal reached Meta
Send a test signal first. Review delivery results to see what was accepted and what needs attention.
An example, not a customer testimonial
From a course enquiry to an enrolment
The everyday problem
An ad brings in questions about a course. Some people are exploring; others share their requirements or pay to enrol. Counting every message the same misses that difference.
A clearer way to work
Meta gets information about meaningful customer outcomes, helping it learn beyond the first message.
See how to begin
One step at a time
Connect once. Set your rules. Send your signals.
- 01
Connect your Meta account
Follow the Optimise Ad Performance setup. Choose where Meta should receive your events; this is called a dataset.
- 02
Choose when to send a signal
Decide what makes an enquiry valid, likely to buy, or purchased. Set up the matching workflow and purchase values.
- 03
Send a test, then go live
Check that Meta accepts your test signal. Once your setup is ready, use the workflow to report real customer outcomes.
Good questions
Let’s make it clear
What does CAPI mean?
Conversions API. It is the connection used to send configured customer events from Parrotron to Meta. You work with plain-language customer stages in Parrotron.
Do I have to send every signal by hand?
No. You can configure workflows to send eligible signals automatically when the conditions you choose are met. Manual signals are also available when you need them.
Does it automatically guarantee more customers?
It gives Meta additional information for campaign optimisation. Results also depend on your campaign settings, offer, audience, budget, and the accuracy of the signals you send.
Is every message a purchase?
No. Choose the stage that matches what actually happened. A price enquiry is different from a confirmed payment.
Does Customer Signal run my ads?
You still manage your campaigns in Meta. Customer Signal reports the configured outcomes that can help inform optimisation.
How is this different from Parrotron Web?
Customer Signal focuses on stages in messaging conversations. Parrotron Web helps you understand activity and attribution on your website.
Build your Parrotron workflowTalk to the team
Useful alongside Customer Signal CAPI
Not sure where to start?
Tell us what your business needs. We’ll help you choose a starting point.
Plans for your next step
Choose your Parrotron plan.
Explore the packages here. Log in to review your choice and complete payment in setup.
Current plans and payment options are available in setup.
Add Credits
One-time message credit top-ups with lifetime validity. These do not activate a plan or extend Ad Optimisation access.
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