See where visitors come from
Review the available source and campaign details alongside a visit. Use campaign links to help distinguish one campaign from another.
Parrotron Web
Website visits. Campaign sources. Visitor activity.
See what happens after someone clicks your ad.
Know where visitors come from, which pages they explore, and when they take a step towards an enquiry. Parrotron Web brings your tracked website activity into one place, so you can see more than just ad clicks.
For businesses, marketers, and agencies sending visitors to a website.
The useful details
Know the source. Follow the visit. Spot the interest.
Understand what catches their interest
Review pages viewed and tracked activity, such as a WhatsApp button click or a form submission. Choose which events to track on your site.
Make important activity easier to spot
Set rules and labels for behaviour that matters to you, such as viewing several pages or clicking to enquire. Find useful visits without reading every record.
Add value reporting when you need it
Start with website activity. Add estimated conversion values or supported purchase reporting later, with the appropriate setup. Estimates and confirmed revenue are reported separately.
An example, not a customer testimonial
Which room package made someone enquire?
The everyday problem
A resort runs ads for its weekend packages. Click totals show traffic, but the team cannot tell what visitors explored before clicking to enquire.
A clearer way to work
The team can connect the recorded campaign source with the package viewed and the click to enquire. A button click shows interest; it does not confirm a booking.
See how to begin
One step at a time
Connect your website. Check a visit. Start learning.
- 01
Add your website
Follow the setup wizard to add your website and the domains you want to track.
- 02
Connect the tracker
Add the supplied tracking code, or use the WordPress website connector. Configure your consent settings as needed.
- 03
Check your first visit
Open your website, try a configured event, and check that it appears in your reports. Then add the rules and labels that help your team.
Good questions
Let’s make it clear
Do I need a developer to connect my website?
You need access to add the supplied tracking code, or install the WordPress website connector. If someone manages your website, they can help with that step.
Will I know the name of every visitor?
No. A recorded visit does not always identify a person. Available information depends on installation, consent, browser settings, and the visitor’s activity.
Is this the Tracker tool?
Yes. Parrotron Web is the website-facing brand for the existing Tracker tool. You may still see Tracker in the application settings.
Does it add a chat box?
To let visitors message your team from the website, add Parrotron Web Chat. Parrotron Web helps you understand their tracked website activity.
Does an enquiry click count as a sale?
No. A WhatsApp button click or form submission indicates an action. Confirmed purchase reporting requires the appropriate supported integration and setup.
Is revenue reporting enabled automatically?
No. Start with visits and activity, then configure optional value or purchase reporting when you need it. Estimated conversion values are separate from verified transaction revenue.
Build your Parrotron workflowTalk to the team
Useful alongside Parrotron Web
Not sure where to start?
Tell us what your business needs. We’ll help you choose a starting point.
Plans for your next step
Choose your Parrotron plan.
Explore the packages here. Log in to review your choice and complete payment in setup.
Current plans and payment options are available in setup.
Add Credits
One-time message credit top-ups with lifetime validity. These do not activate a plan or extend Ad Optimisation access.
Monthly prices are rounded down for display. The billing dropdown shows the total for your term. Coupons discount the first payment only; eligibility, current terms, taxes, and channel charges are confirmed in setup.